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Note: As of September 30, 2011 the National Tobacco Cessation Collaborative is no longer operational.

ConsumerDemand: Innovations in Building Consumer Demand for Tobacco Cessation Products and Services
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  Agenda: Wednesday, December 7, 2005  
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   Time      Event  

Continental Breakfast

  9:00 – 9:40am     Welcome and Roundtable Overview
Carlo DiClemente (Chair), C. Tracy Orleans (Co-Chair)
9:40– 10:00am

Roundtable Sessions: Overview and Ground Rules
Elaine Arkin, Stephanie Smith

  10:00 – 11:00am     Understanding Smokers and Cessation
Gary Giovino, Elizabeth Barbeau, Helen Lettlow
  11:00 – 11:15am     BREAK  
  11:15 – 12:00pm     Current Evidence-Based Cessation Treatments:
Efficacy and Critical Ingredients

Saul Shiffman, Frank Vocci
  12:00 – 1:00pm     LUNCH  
  1:00 – 3:30pm     Overview of Treatment Delivery Systems (Panel Discussion)
Quitlines: Linda Bailey
Online: Amanda Graham
Healthcare: Sue Swartz
Pharmaceutical “Wrap-Around” Programs: Vic Strecher
Community and Worksites: Myra Muramoto
Taking a Systems Approach: Putting it all together: David Abrams
  3:30 – 3:45pm     BREAK  
  3:45 – 5:45pm     What Quitters Want (Panel Discussion/possible video clips)
Kay Kahler Vose, Gary Giovino, Elizabeth Barbeau, Helen Lettlow
  5:45 – 6:00pm     Day 1 Wrap-Up  
  6:30pm     Dinner Reception
Peter Coughlan, IDEO

  Agenda: Thursday, December 8, 2005
   Time      Event  

Continental Breakfast

8:30 – 9:30am

Tobacco Industry Marketing, PREPs and Unproven Methods
Danny McGoldrick, Matt Barry

  9:30 – 9:45am     BREAK  
  9:45 – 11:00am     Marketing of Cessation Products and Services (Panel Discussion)
Countermarketing and Quitlines: Karen Gutierrez
NRT: Katie Kemper/ David Graham
Cessation Services: Bill Blatt
Reaching Priority Populations: Pablo Izquierdo
  11:00 – 11:20am     Creating Demand Through Policy Change
Matt Barry
  11:20 – 12:00pm     Balancing Supply and Demand
Frank Chaloupka, John Pinney
  12:00 – 12:15pm     PICK UP BOX LUNCHES
  12:15 – 1:30pm     Identifying Opportunities for Breakthroughs –
Enhancing the 6 Ps’ (Facilitated Brainstorming Groups)

• Where are there opportunities for innovation?
• What can we do to better connect with the consumer?
• Which opportunities will have the biggest impact?
• Of these ideas, which ones are feasible? Who needs to implement?
  1:30 – 1:45pm     BREAK  
  1:45 – 3:00pm     Breakout Group Debriefing  
  3:00pm     Conclusions and Next Steps  
  3:30pm     Adjournment