Marketing of Cessation Products and Services (Panel Discussion)
Countermarketing and Quitlines: Karen Gutierrez
NRT: Katie Kemper/ David Graham
Cessation Services: Bill Blatt
Reaching Priority Populations: Pablo Izquierdo
Identifying Opportunities for Breakthroughs –
the 6 Ps’ (Facilitated Brainstorming Groups) • Where are there opportunities for innovation?
• What can we do to better connect with the consumer?
• Which opportunities will have the biggest impact?
• Of these ideas, which ones are feasible? Who needs to implement?