ConsumerDemand: Innovations in Building Consumer Demand
for Tobacco Cessation Products and Services
Agenda: Wednesday, June 7, 2006
Time
Event
8:30am
Continental Breakfast
9:00 – 9:30am
Welcome and Introductions Carlo DiClemente (Chair), C. Tracy Orleans (Co-Chair)
9:30 – 10:00am
Consumer Demand Roadmap: Where We've Been and Where We're Headed C. Tracy Orleans
10:00 – 10:15am
Roundtable 3 Objectives and Ground Rules Elaine Arkin
10:15 – 10:30am
BREAK
10:30 – 12:00pm
Understanding and Engaging the Consumer Breakthrough Group: Using Databasesto Engage Smokers - Sean Bell
New Strategies to Reach Smokers - Paul Vogelzang
Group Discussion:
What should we be doing differently? What strategies hold the greatest potential for breakthrough, especially to reach undeserved populations?
Are there immediate opportunities we should take advantage of?
What are the top 2-3 priorities for new research in this area: what do we need to know more about?
What are our recommendations for the field on this topic? How can these recommendations be embedded into ongoing product delivery system design/development, promotion, policy, research and surveillance?
Who needs to be at the table at the Consumer Demand Conference to address innovations in understanding and engaging consumers? (brainstorm)
12:00 – 1:00pm
LUNCH
1:00 – 3:00pm
Product and Service Design and Delivery Updated IDEO Design Framework - Peter Coughlan
Update on New Product - Geri Anastasio
Update on Other New Drugs - Frank Vocci
Group Discussion:
What should we be doing differently? What strategies hold the greatest potential for breakthrough, especially to reach underserved populations?
Are there immediate opportunities we should take advantage of?
What are the top 2-3 priorities for new research in this area: what do we need to know more about?
What are our recommendations for the field on this topic? How can these recommendations be embedded into ongoing product delivery system design/development, promotion, policy, research and surveillance?
Who needs to be at the table at the Consumer Demand Conference to address innovations in product and service delivery design? (brainstorm)
3:00 – 3:15pm
BREAK
3:15 – 4:45pm
Policy Breakthrough Group: Policy Response Network - Matt Barry
Update on Surgeon General's Report - Corinne Husten
Discussion
What should we be doing differently? What strategies hold the greatest potential for breakthrough, especially to reach undeserved populations?
Are there immediate opportunities we should take advantage of?
What are the top 2-3 priorities for new research in this area: what do we need to know more about?
What are our recommendations for the field on this topic? How can they be embedded into ongoing tobacco control policy and cessation initiatives at the federal, state and local levels?
Who needs to be at the table at the Consumer Demand Conference to address innovations in policy efforts to build consumer demand for and use of proven cessation treatments? (brainstorm)
4:45 - 5:00pm
Day 1 Wrap-up Carlo DiClemente
5:00 - 6:00pm
Reception (Dinner on Your Own)
Agenda: Thursday, June 8, 2006
Time
Event
8:30am
Continental Breakfast
9:00 – 10:45pm
Promotion Principles for Promotion - Karen Guiterrez
Breakthrough Group: Dispelling the Myths about Nicotine - Stephanie Smith
Breakthrough Group: Creating a Seal of Approval - Patty Mabry
Update on Ex Program - Donna Vallone
Update on GSK Promotional Activities - Katie Kemper
Group Discussion:
What should we be doing differently? What strategies hold the greatest potential for breakthrough, especially to reach undeserved populations?
How should we respond to tobacco industry products/marketing/promotions?
Are there immediate opportunities we should take advantage of?
What are the top 2-3 priorities for new research in this area: what do we need to know more about?
What are our recommendations for the field on this topic? How can they be embedded into ongoing promotion and marketing efforts?
Who needs to be at the table at the consumer Demand Conference to address innovations in promotion and marketing? (brainstorm)
10:45 – 11:00am
BREAK
11:00 – 12:00pm
Research/Surveillance Breakthrough Group: Research/Surveillance Agenda - C. Tracy Orleans, Gary Giovino
Funding/Grant Opportunities - Funder Reports
Group Discussion:
What should we be doing differently? What strategies hold the greatest potential for breakthrough, especially to reach undeserved populations?
Are there immediate opportunities we should take advantage of?
What are the top 2-3 priorities for new research in consumer demand: what do we need to know more about?
What are our recommendations for the field on this topic? How can they be embedded into ongoing cessation research, research funding, and cessation/treatment use surveillance?
Who needs to be at the table at the Consumer Demand Conference to address innovations in research efforts to build consumer demand for and use of proven cessation treatments? (brainstorm)
12:00 - 1:00pm
LUNCH
1:00 – 2:00pm
Moving Forward: Roundtable Recommendations, December Conference
Group Discussion:
What are the top 3 or 4 things the field should be doing differently in each of the 5 major areas addressed to achieve the overall 3-year goal?
Who are the top priority "audience/stakeholder" groups for the Consumer Demand Conference?
How could we work together as we move forward?
2:00 – 2:30pm
Design for Demand: IDEO Innovations Overview and Opportunities - Todd Phillips, Peter Coughlan
2:30 – 2:50pm
Reflections on Roundtable and the Importance of Consumer Demand to Cessation Carlo DiClemente, John Pinney